Introduction

This Privacy Policy explains how Genie Limited ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you access or use our platform (including the website, mobile app, and all related services). By using the Genie platform, you consent to the collection and use of your information as described in this Privacy Policy.

Information We Collect

Information You Provide:

Registration: When you create an account, we may collect your name, email address, date of birth, profile details, and any information you choose to submit through forms, assessments, community posts, or chatbot interactions.

Usage Data: We collect information about how you use the platform, including features accessed, content viewed, challenges completed, community participation, and session duration.

Device Information: We may collect device type, operating system, browser type, IP address, unique device identifiers, and crash diagnostics.

Location Data: If enabled by you, we may collect approximate location data to improve service relevance.

Automatically Collected Data: Cookies, analytics tools, log files, and similar technologies may be used to understand app performance and improve user experience

How We Use Your Information

We use your information to:

• • Provide, maintain, and improve Genie services
• • Personalize your experience, recommendations, and wellbeing insights
• • Operate the AI companion and related digital support tools
• • Communicate important service updates, account notifications, and optional marketing communications
• • Conduct analytics, research, and service development
• • Comply with legal obligations and regulatory requirements

Data Sharing

We may share your information with:

• • Cloud and infrastructure providers supporting platform delivery
• • Analytics and service providers assisting with performance and security
• • Payment processors where subscriptions are purchased
• • Legal authorities where required by law

We do not sell personal data. Aggregated or anonymized data may be used for research, reporting, or product improvement.

Data Retention

We retain personal data only for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

• • Account data is retained while your account remains active.
• • If your account becomes inactive or is closed, personal data is normally retained for up to 30 days before deletion, unless longer retention is required by law.
• • Certain anonymized usage records may be retained for analytics and security purposes.

Data Deletion

You may request deletion of your account and personal data at any time.

• • Requests can be made by emailing Info@adinkra.global or visit www.adinkra.global/delete-account
• • Once identity is verified, deletion requests are processed within 30 days
• • Some limited records may be retained where legally required, fraud prevention applies, or financial compliance obligations exist

Data Security

We apply reasonable administrative, technical, and organizational safeguards to protect your data, including secure cloud hosting and controlled access measures. However, no internet-based system can guarantee absolute security.

Your Choices

You may:

• • Update account information within the app
• • Manage permissions such as notifications or location settings
• • Control cookies through browser settings
• • Opt out of marketing communications using unsubscribe tools provided

Children's Privacy

Genie is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If such information is identified, it will be removed promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updated versions will be published on our platform with a revised effective date.

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Governing Law

This Privacy Policy is governed by the laws of the United Kingdom.